DealerPulse Live — Financial Goals

MHD Sales

MHD GP

MHD F&I

P&A & RO

MC Retail

Total P&A

MHD Service

Combined

Combined +

Day	Daily	MTD Units	Actual %	Budget %
1	—	0	0.0%	3.2%
2	—	0	0.0%	—
3	0	0	0.0%	—
4	0	0	0.0%	—
5	0	0	0.0%	—
6	0	0	0.0%	—
7	1	1	2.2%	22.6%
8	CLOSED	1	2.2%	—
9	CLOSED	1	2.2%	—
10	0	1	2.2%	—
11	0	1	2.2%	—
12	1	2	4.3%	38.7%
13	1	3	6.5%	41.9%
14	0	3	6.5%	—
15	CLOSED	3	6.5%	—
16	CLOSED	3	6.5%	—
17	0	3	6.5%	—
18	0	3	6.5%	—
19	4	4	8.7%	—
20	1	4	8.7%	64.5%
21	3	7	15.2%	67.7%
22	CLOSED	7	15.2%	—
23	CLOSED	7	15.2%	—
24	1	8	17.4%	77.4%
25	0	8	17.4%	—
26	0	8	17.4%	—
27	0	8	17.4%	—
28	0	8	17.4%	—
29	CLOSED	8	17.4%	—
30	CLOSED	8	17.4%	—
31	2	10	21.7%	100.0%
		46

Milwaukee Unit Sales

GOAL

100.0%

ACTUAL

21.7%

	Goal %	Actual %	Goal $	Actual $
New	17.0%	13.5%	$58,886	$22,429
Used	13.7%	19.7%	$58,849	$27,235

Milwaukee Vehicle GP%

GOAL NEW %

17.0%

ACTUAL NEW %

13.5%

GOAL USED %

13.7%

ACTUAL USED %

19.7%

Milwaukee F&I $/Unit

GOAL $/UNIT

$2,119

ACTUAL $/UNIT

$1,273

Milwaukee F&I Total $

TOTAL GOAL

$97,472

TOTAL ACTUAL

$14,000

UNITS DEL.

10

UNITS FIN.

11

Day	Daily Units	MTD Units	Daily $	MTD $	Actual $/Unit
19	4	4	$4,366	$4,366	$1,092
20	0	4	—	$4,366	$1,092
21	1	5	$1,224	$5,590	$1,118
24	3	8	$3,222	$8,812	$1,102
27	1	9	$1,224	$10,036	$1,115
31	2	11	$3,964	$14,000	$1,273
Goal				$97,472	$2,119

Day	MTD Sales	Actual %	Budget %
1	$ —	0.0%	3.2%
3	$ 1,717	1.6%	9.7%
4	$ 3,256	3.0%	12.9%
5	$ 8,355	7.7%	16.1%
6	$ 10,228	9.5%	19.4%
7	$ 11,783	10.9%	22.6%
10	$ 12,459	11.5%	32.3%
11	$ 12,881	11.9%	35.5%
12	$ 15,565	14.4%	38.7%
13	$ 17,375	16.1%	41.9%
14	$ 22,629	21.0%	45.2%
17	$ 23,496	21.8%	54.8%
18	$ 27,365	25.3%	58.1%
19	$ 30,045	27.8%	61.3%
20	$ 33,608	31.1%	64.5%
21	$ 36,635	33.9%	67.7%
24	$ 38,100	35.3%	77.4%
25	$ 40,263	37.3%	80.6%
26	$ 43,712	40.5%	83.9%
27	$ 43,721	40.5%	87.1%
28	$ 44,999	41.7%	90.3%
31	$ 47,283	43.8%	100.0%
	$108,000

Milwaukee P&A and RO Sales

GOAL

100.0%

ACTUAL

43.8%

GP GOAL

31.40%

GP %

25.68%

Day	MTD Sales	Actual %	Budget %
3	$ (145)	-0.2%	—
4	$ 218	0.3%	12.9%
5	$ 1,055	1.3%	16.1%
6	$ 1,785	2.3%	19.4%
7	$ 3,467	4.4%	22.6%
10	$ 6,730	8.5%	32.3%
11	$ 7,170	9.1%	35.5%
12	$ 8,840	11.2%	38.7%
13	$ 10,567	13.4%	41.9%
14	$ 12,938	16.4%	45.2%
17	$ 15,263	19.3%	54.8%
18	$ 16,138	20.4%	58.1%
19	$ 16,264	20.6%	61.3%
20	$ 17,688	22.4%	64.5%
21	$ 21,369	27.0%	67.7%
24	$ 23,054	29.2%	77.4%
25	$ 24,105	30.5%	80.6%
26	$ 25,199	31.9%	83.9%
27	$ 27,087	34.3%	87.1%
28	$ 31,410	39.7%	90.3%
31	$ 32,696	41.4%	100.0%
	$79,056

Milwaukee Motorclothes Retail

GOAL

100.0%

ACTUAL

41.4%

GP GOAL

45.0%

GP %

46.7%

Day	MTD Sales	Actual %	Budget %
3	$ 1,572	0.8%	9.7%
5	$ 9,410	5.0%	16.1%
7	$ 15,250	8.2%	22.6%
10	$ 19,189	10.3%	32.3%
12	$ 24,405	13.0%	38.7%
14	$ 35,567	19.0%	45.2%
17	$ 38,759	20.7%	54.8%
19	$ 46,309	24.8%	61.3%
21	$ 58,004	31.0%	67.7%
24	$ 61,154	32.7%	77.4%
26	$ 68,911	36.8%	83.9%
28	$ 76,409	40.8%	90.3%
31	$ 79,979	42.8%	100.0%
	$187,056

Milwaukee Total P&A Sales

GOAL

100.0%

ACTUAL

42.8%

Day	MTD Sales	Actual %	Budget %
3	$ 3,094	3.9%	9.7%
4	$ 4,386	5.5%	12.9%
5	$ 7,509	9.5%	16.1%
6	$ 11,091	14.0%	19.4%
7	$ 12,013	15.2%	22.6%
10	$ 13,014	16.4%	32.3%
11	$ 13,440	17.0%	35.5%
12	$ 15,146	19.1%	38.7%
13	$ 17,303	21.8%	41.9%
14	$ 19,341	24.4%	45.2%
17	$ 19,590	24.7%	54.8%
18	$ 22,552	28.5%	58.1%
19	$ 25,827	32.6%	61.3%
20	$ 27,990	35.3%	64.5%
21	$ 29,824	37.7%	67.7%
24	$ 31,092	39.3%	77.4%
25	$ 34,917	44.1%	80.6%
26	$ 37,353	47.2%	83.9%
27	$ 39,914	50.4%	87.1%
28	$ 42,384	53.5%	90.3%
31	$ 44,223	55.8%	100.0%
	$79,200

Milwaukee Service Sales

GOAL

100.0%

ACTUAL

55.8%

GP GOAL

80.9%

GP %

80.5%

Milwaukee Combined

UNIT SALES

21.7%

P & A

43.8%

MC

41.4%

SERVICE $

55.8%

Milwaukee Combined+

SALES DEL.

21.7%

F&I

52.6%

P&A

43.8%

MC

41.4%

SERVICE

55.8%